[EDIT] + ACC presents...Meet the man who brought Savile Row to Atlantic Canada, the style icon himself Jeff Alpaugh! New Brunswick’s most dangerous tailor, Jeff Alpaugh, got his start working in fashion at Moore’s and Harry Rosen, but this decorated soldier had no idea that he would find himself at the forefront of a style revolution after he was transferred to the army base in Oromocto, New Brunswick. Alpaugh grew up in British Columbia and Ontario, studied marketing and business at Wilfrid Laurier University from 2003 to 2007, and joined the Canadian military after graduating. He became an officer in 2008 and served for an impressive 10 years as an infantry captain. It was while stationed at CFB Gagetown in Oromocto that he saw a gap in the market for custom tailoring, an observation that could change the way men dress on the East Coast of Canada forever.
Watch complete film here.
Read the feature on Jeff Alpaugh in the Fall 2022 edition.