[EDIT] + ACC presents... Jolene is the president of Wabanaki Maple, a 100% Indigenous female-owned maple syrup manufacturer at the edge of Neqotkuk, also known as Tobique First Nation. She was inspired to create this business based on what we are lucky enough to have access to in New Brunswick. She talks about how she was supported as an Indigenous woman, how her company has grown, and how others can find opportunity within the region. She will explain how much opportunity there is in New Brunswick, share how her locally sourced syrup is aged in repurposed oak barrels acquired from Kentucky whisky distilleries and how she has attracted tourism as well as team members and the ways that the Atlantic Canadian business community and people supported her through COVID and how she continues to grow, flourish and thrive.
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