[EDIT] + ACC presents... The Story of Nitasha Goel's The Cure, Hubbards, Nova Scotia

[EDIT] + ACC presents... The Story of Nitasha Goel's The Cure How Toronto’s Nitasha Goel Relaunched Her Thriving Apothecary Business in Hubbards, Nova

Scotia Entrepreneur and apothecarist Nitasha Goel knew she needed a change. She had a good life in Toronto, and her business was doing well, but in 2019 she left the big city behind to move to Hubbards, Nova Scotia. She now lives there happily (with her husband Steve and their beloved dog, Roti), continuing her career and building her business. Nitasha’s parents immigrated from India to Toronto before she was born. She worked in the corporate fashion industry for 10 years for companies including Levi Strauss & Co. and Holt Renfrew, before opening her own boutique skin-care store, The Cure Apothecary, in 2014. The business was born out of passion and the need for better-quality ingredients to treat her own skin-care needs. She became wildly successful, was named by Vogue India as one of the Incredible Indian Women across the Globe, and was featured in publications like Monocle magazine and Toronto Life. After moving to the East Coast, she started her very own skin-care line, The Cure, which mirrors her own personality. “The branding is so gender-neutral; it really speaks to who I am,” she tells [EDIT]'s Morgan Leet in the Winter 2020/2021 volume of the magazine. “I’m not overly feminine, I am what you see in the bottle of The Cure. Simplicity on the outside but beautiful once you dive in.” She has thrived since her arrival and loves everything about the Atlantic Canadian business community, from partnering with local shops to drawing inspiration for her ingredients from the ocean that is now right on her doorstep. She met with [EDIT]’s Morgan Leet to discuss her journey from the big city to a small community on the South Shore of Nova Scotia, her life as an entrepreneur, and the inspiration behind The Cure.

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