B.J. Snowden for [EDIT] Magazine, Volume 12
B.J. Snowden: The New Brunswick Whistleblower
by Andrew McGilligan
How an African American woman from Massachusetts taught millions of Americans about the joys of New Brunswick, using only a keyboard.
She hated ballet.
That’s how one of the oddest pop cultural curios involving New Brunswick began.
Every year, on New Brunswick Day, a clip of musician B. J. Snowden performing her song “New Brunswick” on Jimmy Kimmel Live! makes its way around social media and gets liked and shared. “New Brunswick” has become a sort of unofficial cult theme song for the province.
Without any context, the clip from September 3, 2005 is a mixture of oddity, delight, fun and confusion.
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